Surface broke record sales in November
Microsoft said they achieved its best month in November 2016 with Microsoft Surface products to the public. Thank to Black Friday event.
For it is through the US trade event that now is celebrated in other countries like France, that Microsoft broke that record. Indeed, during the period of the sales of 25 November, several traders, including the Microsoft Store, sold off the prices of the Surface Pro and Surface Book.
One could find the Surface Pro 4 less than 700 euros with the Type Cover keyboard offered in bundle, while it usually costs 150 euros to buy this keyboard, considered optional by Microsoft.
According to Microsoft, demand was particularly strong in the United Kingdom, with the firm achieving its best sales week in the country. In Germany, the brand indicates that the Surface Pen has passed the top of sales of computer accessories in less than 12 hours on Amazon.
Microsoft succeeds in convincing Apple fans
More surprisingly, Microsoft speaks directly to the case of MacBook users who would switch to Surface products. According to the brand, there have never been so many program participants, available in the US alone, to exchange MacBooks for Surface, with a handover.
It is true that in October, Apple and Microsoft fought a battle of communication by organizing two conferences announcing new products at a day apart. Apple announced a new MacBook Pro, the new features have rather been deemed disappointing , while Microsoft unveiled the Surface Studio and the Dial area who have done much about them. The two products are not in direct competition, but Microsoft seems to have carried this communication battle at the end of the year.