IDC shared information about mobile phone market in China in year 2016, for year to year the market grew by 9% total 467.3 million units sold in last year vs 429.9 million units in 2015.
Dominated by domestic brands
While the Chinese market is dominated by domestic manufacturers. 4 in top five are Chinese companies:OPPO, Huawei, vivo and Xiaomi, Only one place in top 5 is Apple from USA(but their product made in China!). Top 3: OPPO, Huawei, vivo are also take more a half of market share in 2016, the percentage is 57% grew up from 46% in 2015.
It is not good year for 2 Apples, the Apple from California firm was loss the market share from 13.6% in 2015 to 9.6%. IDC told it is due to the new iPhone 7 didn’t create as much as frenzy compare to the past, , IDC does not believe Chinese vendors have actually eaten away Apple’s market share. Most Apple users are expected to be holding out for the new iPhone that will be launched this year, and that will help the brand to see a growth in 2017.
For China Apple Xiaomi was also loss from 15.1% to 8.9%. Because its original strategy founded almost focused on online channels, which also could offer better sales prices due to lower costs. Xiaomi take responding to inroads by opening more new Mi Home stores to drive offline growth.